YURII FEDULOV
Your offer is losing leads
I find what to fix first — so you attract the right clients, not just traffic
How It Works
Three steps. No calls. Written outcome.
01
Send your offer
Send a link, landing, or text — whatever shows how you sell.
02
I analyze it deeply
I break it down: structure, logic and where it loses clients.
03
You get clarity
One contradiction. One fix. One next step.
Recent case
From generic offer to qualified leads
Before
A client offered industrial automation services. Traffic was fine, but inquiries were weak.
What changed
We didn't change the ads first. We narrowed the offer from general "industrial automation services" to a clearer position: pump automation systems, 3–250 kW, with flow control, pressure stability, and motor protection.
After
Same service. Same client. Clearer frame. Google Ads started bringing more qualified inquiries within weeks.
What you'll get
One contradiction. One fix. One next step.
A clear diagnosis
What is costing you leads and why.
One priority fix
The change that moves the needle.
One testable step
Something you can apply this week.
Not a rewrite. Not a rebrand. Just clarity on what to fix first.
Services
Two ways to start.
Free First Check
Free
Send your website, landing page, or offer text.
I’ll show where leads leak and what to fix first.
Reply within 1–2 days
Full Offer Review
From €150
after free first check
A deeper written review in several passes:
one contradiction, one priority fix,
one testable next step.
Reply within a week
About me
Why I do this work.
I work with founders and owner-operators who still personally sell their own work — services, consulting, small B2B companies. The kind of business where if the owner steps away, the leads stop coming.
People come to me when there's effort but no result. Traffic but no leads. Activity but no qualified inquiries.
I look at the offer from the outside — the way a potential client sees it, not the way you've gotten used to seeing it. I find the breaking point: unclear message, weak positioning, missing priority, or a contradiction that quietly stops people from responding.
My background is fifteen years in B2B sales for industrial companies — landing pages, Google Ads, competitive analysis, offer positioning. I know how serious offers fall apart at the surface, even when the product behind them is strong.
Working remotely. English and Russian.
Frequently asked
Straight answers before you send your offer.
What do you mean by "your offer"?
Your offer is the clear business reason for the right buyer to respond.
It is the point where the value inside your business must become clear to the right buyer outside your business.
If that value comes across as vague, buyers move on. If it comes across clearly, the right ones respond.
Send me your offer for a free first check. I will tell you whether the buyers you want to reach see a real reason to get in touch.
What exactly will I get?
A short written document. Usually 1-2 pages.
It tells you:
▪ what your offer is actually communicating to a potential client (often different from what you think it's communicating);
▪ the one contradiction in your messaging that's quietly losing leads;
▪ what to change first, and why this fix rather than another;
▪ one testable step you can run this week.
Not a rewrite. Not a redesign. Not a 20-page audit. Clarity on the single thing that matters most right now.
Why no calls?
Because for offer review, writing works better than talking.
A call rushes you. You think out loud, I react fast, and neither of us has time to actually look at the problem.
In writing, both of us can think. You explain things in your own words. I read carefully, look at your offer, come back with what I see. Every step is on record. You can re-read the diagnosis next week and still understand it.
For business decisions where wording matters, this works better than a 60-minute call you'll forget by Friday.
I work in manufacturing. Do you understand my industry?
Yes, and that's exactly why I'm useful to you.
For 15 years I've worked in B2B sales for industrial companies, including landing pages, Google Ads, and competitive analysis for manufacturers of process automation, industrial systems, and engineering services. I know how technical products are sold, and how they fail to communicate value when written by engineers for engineers.
But more importantly: I don't need to be an expert in your specific product. The point of an outside review is to read your offer the way your potential client reads it, someone who doesn't have your context, your training, or your years of experience. If your offer only makes sense to people who already know your industry, that's exactly the gap I'm here to find.
What do I send you?
Anything that represents how you sell:
▪ your website or product page;
▪ a one-pager or sales brochure;
▪ a proposal you send to potential clients;
▪ an outbound email or LinkedIn message;
▪ a slide deck used at trade shows;
▪ even a business card.
Format doesn't matter. What matters is that I can see what a potential client sees when they first encounter your offer.
If you have multiple materials, send the one that gets used most often.
How long does it take?
Free first check: 1-2 business days after you send your materials.
Full review: typically within a week. I work in several passes, with pauses between them, to see the situation with fresh eyes each time.
You don't wait by your inbox. We agree on a delivery date, you go run your business, I send the result on time.
What happens after the free check?
Three possible scenarios.
Scenario one. I see a contradiction in your offer and explain where it is. If you want to go deeper, I offer the full review at €150. If not, thanks, it was useful. No pressure.
Scenario two. I don't see significant issues. Your offer is solid. I tell you honestly: "There's nothing here to fix. The problem is probably elsewhere, in your traffic, your funnel, or your product positioning." No charge.
Scenario three. You decide on your own that you want the full review, you message me, and we move forward.
No automatic upsell. The free check is exactly that: free.
Is this confidential?
Yes. Your offer is seen by one person, me.
No team, no assistants, no AI scanning your files, no automated review pipelines. I personally read what you send. I personally analyze it. I personally reply.
If your materials contain sensitive information (pricing, client names, technical specifications), it stays between us. I don't reuse your materials in case studies, posts, or training without your written consent.
Get your free first check
Send your offer. I’ll show you where leads are leaking — and what to fix first.
Send your offer
No call. No commitment.
Just a clear written answer in 1–2 days.
Paste a link to your website, landing page, Google Drive file, proposal, or briefly describe what you sell.
Your offer stays private.
I review it personally and reply by email.
